Using smart thinking to develop your Horizon 2020 proposal #3

I’ve blogged before about how to optimise the quality of your Horizon 2020 proposal. The first step is always to generate an idea that answers the call text. Many Horizon 2020 research programmes ask you to collaborate to come up with an innovative idea to a challenge. Having a structured way to generate ideas when in a group is a great way to stimulate creativity.

Brainwriting Method 365 

In this method, 6 participants write down 3 ideas to a problem statement in 5 minutes. They then pass their piece of paper to the next person and the process is repeated, 3 ideas in 5 minutes until each participant has written 6 ideas. This gives you a total of 108 ideas. Some important considerations for this technique;

  • Ensure that all participants have a knowledge and understanding of the problem statement topic area.
  • Make the problem statement as clear as possible, you should work together first to define a problem statement.
  • 6 is the recommended number of participants to ensure the session remains manageable, but you can use 7,4 or 5 just as well.

After the session ideas are compared, discussed and the most interesting ones taken forward to be developed further.

Brainstorming or Brainwriting?

The Harvard Business Review recently wrote an article suggesting Brainstorming is a waste of time. After decades of research, there is very little evidence that group Brainstorming produces more ideas than working on your own. We understand now how to stimulate creativity and there are better ways to come up with ideas. We can all increase our creativity and we all have the power to come up with innovative ideas if we use the correct tools.


Improve your innovation development process, coaching and mentoring to help you develop your Horizon 2020 proposal. Contact me using the form below.

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